Joe Higashi (ジョー・ヒガシ, Jō Higashi, also written as 東 丈, Higashi Jō) is a video game character created by SNK. He makes his first appearance in the fighting game Fatal Fury: King of Fighters as one of the three playable characters from the game. The Fatal Fury series introduce Joe as a goofy Muay Thai fighter who enters the King of Fighters tournament along with the Bogard brothers (Terry and Andy) in order to defeat the host Geese Howard to take revenge for the death of Terry and Andy's father. In the meantime, Joe also seeks to fight new rivals through the tournament and keep practicing Muay Thai. Joe is also a recurring character in The King of Fighters series, as part of the Fatal Fury Team initially composed of Joe, Terry and Andy. He was also added to the crossover Capcom vs. SNK Pro along with the sequel Capcom vs. SNK 2. Apart from the video games, Joe has also appeared in the animated films from the Fatal Fury series which retell the story from the games. His character has been well received by gamers, appearing in several popularity polls developed by video games journals and website. He has also become a mascot from the Neo Geo Freak journal. Video games publications have liked Joe's character, having noted his gameplay and development in games. Though he is preceded by Sagat as the first Muay Thai character in fighting games, he is notable as the first Muay Thai fighter to be playable.
