John Francis "Jack" Donaghy ( DON-ə-gee) is a fictional character on the NBC sitcom 30 Rock, airing from 2006 to 2013. The character was created by series creator Tina Fey, and is portrayed by Alec Baldwin. He was introduced as the Vice President of East Coast Television and Microwave Oven Programming for General Electric. As Vice President, he serves as the protagonist Liz Lemon's (Fey) boss as well as her personal mentor. As the series progresses, their relationship develops and informs their respective storylines. Donaghy climbs up the corporate hierarchy to achieve his professional dream of leading General Electric as its president and chairman.