András István Arató (born 11 July 1945) is a retired Hungarian electrical engineer and model. Best known for becoming an Internet meme, Arató has been in and out of the stock photo and advertisement industry as a model since disclosing his identity. Arató's modelling for stock photography garnered attention as soon as 2011, coming to be known in meme culture as "Hide the Pain Harold" due to his overall facial expression and seemingly fake smile.He took up travelling to foreign countries such as Turkey and Russia for recreational purposes and kept a blog about his life and travels. The photos associated with such travels are said to be the cause of Arató's fame. While vacationing in Turkey, Arató decided to upload personal vacation photos onto social media site iWiW, which were noticed by a photographer.
