Kenneth Ellen Parcell is a fictional character on the NBC comedy television series, 30 Rock, portrayed by Jack McBrayer. Originally a supporting character in the first two episodes of the series, the show's producers eventually viewed him as a breakout character.For his portrayal of Kenneth Parcell, McBrayer received one Primetime Emmy Award nomination and seven Screen Actors Guild Award nominations, winning one.McBrayer also portrayed Kenneth in a webisode series, Kenneth the Web Page, which was nominated for a Creative Arts Emmy in 2008.